by Liza Graves | Aug 2, 2018 | Business Strategy, Social Media
Welcome to week three of SB Media’s Pinterest series! By now, you’ve learned how to create the best Pins and master Pinterest advertising. This week, we’re moving on from the nitty gritty and getting into the fun stuff: holidays, seasons, big events and special moments.
Ever browsed Pinterest for holiday table setting inspiration or DIY Halloween costumes? Ever done it months ahead of time? You’re not alone. People use Pinterest to get inspired about the major moments in life. Pinners start early and are ready to act, whether that means trying out a tip or purchasing a product.
If you’re looking to get ahead on your Pinterest business profile, it’s important to master Pinning for seasonal moments and cyclical trends. Whether you run holiday campaigns, seasonal promotions or just aim to stay on trend, we have compiled some tips to help you succeed.
How to Get Ahead on Pinterest
- Choose moments wisely. Pinners plan for all kinds of events – from Black Friday deals to Diwali celebrations – but your business doesn’t have to promote content for all of them. Select a few moments or cyclical trends that align with your brand, and Pin that content well.
- Start early. Pinterest recommends promoting content early – at least two months prior to an event – to ensure it reaches the greatest audience possible. That’s why you may want to start pinning those holiday cookie recipes now.
- Get creative. Rely on our guide to creating great Pins, and put a twist on it. Creative content like gift guides, bucket list ideas and “survival kits” can help your campaign stand out against the crowd.
- Guide your search. Looking for campaign inspiration? Pinterest’s Guided Search Tool can help. Just enter a search term like “Mother’s Day,” and Pinterest will provide you with related keyword suggestions to help you tailor your Pins to what Pinners are actively searching for.
- See the possibilities. Pinterest Possibilities Planner is your complete guide to seasonal moments and popular events on the platform. Check out their event-specific tips and Pinner interest calendar here. Bonus: For quality holiday Pinspiration, visit their Holiday 2018 boards.
Interested in more Pinterest tips and tricks? Your StyleBlueprint team would love to advise you. Contact us for a consultation.
*All stats sourced from Pinterest here.
by Liza Graves | Aug 1, 2018 | Business Strategy, Social Media
This week at SB Media, we’re continuing our Pinterest series. As you may recall, we’re dedicating the month of September to sharing how to best use Pinterest to grow your business.
As we showed you last week with our guide to creating the ideal Pin, your brand’s organic Pinterest presence is a vital component to success on the platform. This week, we’re sharing another element to the Pinterest success equation: advertising with Pinterest Ads Manager.
Why Should You Advertise on Pinterest?
- Pinterest is a future-oriented site, and Pinners are constantly looking for inspiration. You can use Pinterest to influence your target audience’s future behavioral choices and tendencies.
- Advertising on Pinterest can help you get ahead of the competition, as people tend to browse Pinterest in advance of other platforms.
- Pinterest ads, or Promoted Pins, can increase your brand’s impressions and engagement metrics over time, as Pinners frequently engage with others’ Pin boards, and tend to revisit their own Pins after saving them.
- Pinterest offers unique metrics, like “save” and “close-up” data, that other platforms don’t. This data can offer you a nuanced look at what engages and interests your audience.
Pinterest Ads Manager Tips
- Establish Your Business Profile: In order to advertise with Pinterest, you will first need a business profile. If you haven’t done so already, you can set one up here.
- Promote Top Pins: Pinterest advertising operates through promoted Pins, and some Promoted Pins perform better than others. It’s best to promote Pins that are already generating engagement on your boards. Pins that your audience is already viewing, saving or re-pinning will be most successful when you broaden their reach.
- Use the Pinterest Tag: The Pinterest Tag is a code that is placed on your website to track Pinners’ behavior on your site once they leave Pinterest. Pinterest Tags can provide you with all kinds of data, ranging from page views to checkouts. You can also use this tool to determine which audiences to retarget going forward.
Interested in more Pinterest tips and tricks? Your StyleBlueprint team would love to advise you. Contact us today for a consultation.
*all stats sourced from Pinterest here.
by Liza Graves | Jul 31, 2018 | Business Strategy, Social Media
Chances are, you’re well aware of the impact that using Pinterest can have for your small business. With 200 million active users each month, the platform can be instrumental in generating awareness for your brand, increasing brand engagement or driving direct conversions on your products or services.
At the heart of this social media giant is the Pin, a 238 pixel space from which to inspire Pinners to engage with your brand. But, creating high-performing Pins can be a daunting task. Fortunately, we’ve compiled some tips and tricks to make this process simpler for you.
1. Enhance the Visual: Pinterest is a visual platform, so it’s vital to create Pins with aesthetically compelling images. Always use high-quality and high resolution images, and apps like VSCO and Afterlight make editing a breeze. Colorful, non-busy lifestyle shots perform best.
2. Optimize Image Size: According to Pinterest’s spec guide, ideal Pins are vertical format, 600px wide and 900px high. Vertical Pins occupy the most space on feeds and look best on boards.
3. Capitalize on Captions: Pinterest allots 500 characters for Pin descriptions, so use this space to give clarity or context to your Pin. Include search terms relevant to your Pin and direct Pinners back to your website.
4. Incorporate Branding: Pins are a great place to subtly promote your brand, but don’t overdo it. Pinterest suggests either posting images of your products OR using styled images with your brand/logo added in a text overlay. Branded Pins should look seamless with your boards and feed.
5. Keep Mobile in Mind: 80% of Pinterest content is consumed on mobile platforms, so the best Pins are designed with mobile in mind. Pinterest suggests that businesses upload their Pins to secret boards first, and check for mobile compatibility before publishing them publicly.
Interested in more Pinterest tips and tricks? Your StyleBlueprint team would love to advise you. Contact us today for a consultation.
*All stats sourced from Pinterest here.
by Liza Graves | Jul 7, 2018 | Business Strategy, Customer Experience, Social Media
We are big fans of customer complaints at StyleBlueprint. Is that surprising to you? To clarify, we don’t enjoy when our clients are upset, but we do appreciate the fact that they’re telling us why they’re upset and providing us with the opportunity to fix the problem.
When a customer complains, they’re dropping honest feedback right in your lap — without any effort on your part. Since 96% of unhappy customers don’t complain, don’t waste the opportunity to fix things with those who do!
Here are a few tips for turning negative feedback into a positive experience for you and your customers:
1. Don’t take it personally. First, take a step back from the complaint and make sure you’re able to assess it from an objective point of view. It can be hurtful to hear negative feedback about your business. Make sure you’re able to put yourself in the customer’s shoes before replying or resolving the issue.
2. Respond, respond, respond. No matter what the issue is, you must respond! If you don’t abide by the mantra that the customer is always right, then at least let the customer know why their review was unfair. Offer a way to resolve their issue or to come back in and experience your business again. If the customer is rightly complaining about something, then own the mistake and offer to make things right immediately.
3. Take action. Depending on the complaint, you may need to take action to rectify the problem. Don’t just solve one person’s issue — take the learnings and communicate or apply them to your company as a whole.
4. Follow up. Do you want to really impress your unhappy customers? Follow up with your customer to get more feedback after the issue is resolved.
5. Ask your customers to leave you reviews. Don’t be afraid to ask for honest feedback! Send a survey or post on social media to ask your followers what you can improve. You may be surprised by what you hear!
RELATED: Why Online Reviews Matter
Speaking of asking for honest feedback … do you have any issues, thoughts or ideas that you want to chat with us about? Feel free to send them to [email protected] and we’ll follow up with you!
