StyleBlueprint + PR Agencies = Beautiful Together

StyleBlueprint.com is a digital magazine for women of style and substance in the South. We have over 3.7 million readers per year, 175,000 active daily email subscribers, and over 270,000 social followers (see our third-party audited audience stats here). We serve Birmingham, Memphis, Louisville, Nashville, and a regional edition for readers around the South. Our readers are affluent women decision-makers that trust our curated content and positive voice.

StyleBlueprint readers enjoy stories about travel, interiors, dining, recipes, events, brand highlights, weddings, and women in their community.

We deliver original, high-quality articles and photography for each city and regional editions six days per week. About half our content is shared with all markets and half is local for the city-specific edition. That’s less than 1,000 pieces per year. Unfortunately, we sometimes get over 1,000 pitches per week. Our topics and editorial calendar guide our publishing, and we appreciate the understanding that we can’t get to every story.

StyleBlueprint Editorial Calendar

JANUARY

Dry January
“Veganuary”
Healthy Recipes
Fitness
Organization
Mental Health
Winter Fashion
Travel Destinations
New Restaurants
New Retail
New Hotels
Wedding Features
Brand Spotlights
Beautiful Home Features
Interior Designer Trends

FEBRUARY

Black History Month
Seasonal Recipes: Soups, stews, other comfort foods
Valentine’s Day: gifts and recipes
Spring Break Ideas
Winter Fashion
Travel Destinations
New Restaurants
New Retail
New Hotels
Wedding Features
Brand Spotlights
Beautiful Home Features
Interior Design Spotlight

MARCH

Last-Minute Spring Break Ideas
Spring Break Fashion + Packing
Transitional Fashion
New Restaurants
New Retail
New Hotels
Wedding Features
Brand Spotlights
Beautiful Home Features
Interior Designer Trends

APRIL

Spring Fashion
Travel Destinations
New Restaurants
New Retail
New Hotels
Wedding Features
Brand Spotlights
Beautiful Home Features
Interior Designer Spotlight

MAY

Cinco de Mayo
Mother’s Day
Graduation Season
Horse Races (Derby + Steeplechase)
Memorial Day
Mental Health Awareness Month
Transitional Fashion
Travel Destinations
New Restaurants
New Retail
New Hotels
Wedding Features
Brand Spotlights
Beautiful Home Features
Interior Designer Trends

JUNE

Father’s Day
Summer Fashion
Travel Destinations
New Restaurants
New Retail
New Hotels
Wedding Features
Brand Spotlights
Beautiful Home Features
Interior Designer Spotlight

JULY

Fourth of July
Summer Fashion
Seasonal Recipes: Squash, Tomatoes, Fruity Desserts + Cocktails
Travel Destinations
New Restaurants
New Retail
New Hotels
Wedding Features
Brand Spotlights
Beautiful Home Features
Interior Design Trends

AUGUST

Back to School
Summer Fashion
Beauty + Wellness
Travel Destinations
New Restaurants
New Retail
New Hotels
Wedding Features
Brand Spotlights
Beautiful Home Features
Interior Design Spotlight

SEPTEMBER

Suicide Prevention Week
Labor Day
Football Season
Transitional Fashion
Beauty + Wellness
Travel Destinations
New Restaurants
New Retail
New Hotels
Wedding Features
Brand Spotlights
Beautiful Home Features
Interior Designer Trends

OCTOBER

Breast Cancer Awareness Month
Seasonal Recipes: Comfort food, seasonal veggies, warm cocktails, spiced desserts
All Things Fall (including Halloween)
Fall Fashion
Beauty + Wellness
Travel Destinations
New Restaurants
New Retail
New Hotels
Wedding Features
Brand Spotlights
Beautiful Home Features
Interior Design Spotlight

NOVEMBER

Veteran’s Day
Thanksgiving Recipes
Thanksgiving Entertaining: Family occasions + Friendsgiving
Holiday Gift Guides
Winter Fashion
Beauty + Wellness
Travel Destinations
New Restaurants
New Retail
New Hotels
Wedding Features
Brand Spotlights
Beautiful Home Features
Interior Designer Trends

DECEMBER

Holiday Recipes
Holiday Entertaining
Last Minute Gift Guides
Winter Fashion
Beauty + Wellness
Travel Destinations
New Restaurants
New Retail
New Hotels
Wedding Features
Brand Spotlights
Beautiful Home Features
Interior Design Spotlight

#2 Happenings Event Calendar

Our events calendar features the South’s most exciting upcoming events and is promoted on our navigation bar by display ads and in our weekly “SB Weekend” newsletter promoting events, homes for sale, and restaurants. Our “SB Weekend” emails have an average total opens/views of over 25K.

Local event listings by city are possible for Birmingham, Memphis, Nashville, OR in our regionally focused “Southern Edition.” Additionally, we publish a city-specific and regional events article each month. These articles are sent to the applicable city’s email list (our city lists span from 14K to 83K) and are promoted via our social media channels.

StyleBlueprint Happenings Calendar

#3 StyleBlueprint Boosted Social Campaigns

Similar to if you were placing a TV commercial on your favorite network, we work with clients to place their campaign in front of StyleBlueprint’s highly sought-after network of over 500,000 decision-makers, 80% of whom are women – and the results are phenomenal. On average, our entry-level price point Boosted Social Campaigns produce over 30,000 impressions and over 800 clicks – all directed to a desired website or landing page where possible.

StyleBlueprint Boosted Social

#4 StyleBlueprint Instagram Reels

Let the StyleBlueprint team turn your original video content into a Reel that can be posted and promoted to our audience and beyond. Simply send over the raw footage and let our team do the rest. We’ll splice together your content, overlay music and text and ensure your reel is guaranteed to get engagement.

#5 StyleBlueprint Top Lists

The StyleBlueprint Top Lists are SEO-optimized articles written by our editorial and marketing teams to highlight various categories of businesses, such as Top Builders in Memphis, Top Interior Designers in Nashville, etc. These are invite-only lists, and limited in size, to keep the quality to the standard our readers expect, and we welcome pitches for clients who you feel should be recognized here. We only include vendors we endorse and recommend.

The purpose of these articles is to drive page views to customers currently seeking these services with the added benefit of improving SEO (organic search results) for the individual client.

Top Lists partnerships are actively marketed for data-driven results by the StyleBlueprint team for a 12-month period and provide incredible results with guaranteed minimum page views.

StyleBlueprint Top Hotels

#6 StyleBlueprint Sponsored Email

Whether your client is promoting a service, special offer, event, or sharing a special announcement, our sponsored email offerings send their message directly to your target audience’s inboxes. StyleBlueprint has over 175,000 active email addresses!

We send your client’s promotion to one of our five local editions (Louisville, Birmingham, Memphis, Nashville, or regional Southern Edition) and all campaigns also receive social media promotion.

StyleBlueprint Sponsored Email

#7 StyleBlueprint Sponsored Content

StyleBlueprint’s sponsored content campaigns offer the opportunity to build brand awareness, build SEO and reach the StyleBlueprint audience. After strategizing with the client, our team of professional writers create a piece of content that tells your story and can be used for marketing purposes for years to come. Each piece of content receives key placement in StyleBlueprint’s daily emails as well as social promotion and the opportunity to be “boosted” for an even further reach (our boosted results are INCREDIBLE).

StyleBlueprint Sponsored Content

StyleBlueprint – Influencing Southern Women Since 2009

Our campaigns geared for PR firms start at $2,500

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