Blueprint Ad Specifications

Specifications below for both display (banner) and video ads that can be used for targeting advertising around the internet. Looking for specifications for ads on Click here.

Have any questions? Email us at [email protected] and we will be happy to help!

Display Ads

Creative Sizes
Creatives need to be made with the following dimensions set in px (pixels):

  • 300 × 250 (desktop and mobile)
728 × 90 (desktop and mobile)
  • 320 x 50 (mobile)
  • 160 x 600 (desktop)
300 x 600 (desktop)
  • 320 × 100 (mobile)
Blueprint.Inc Ad Specs

The following files types are recommended:

  • jpg (or .jpeg)
  • png
  • gif (animated image)

The following file types will NOT work:

  • psd (photoshop document)
  • .ai (adobe illustrator)
  • swf (flash)
  • pict
Creative File Sizes
For optimal results on Ad Servers, compressed images for web are preferred:

  • < 80 KB per file is recommended
> 100 kb per file could cause under-delivery due to loading times on user’s

Video File Formats

Below are critical elements to keep in mind when placing video ads. We offer Pre-Roll (representing the majority of available inventory), Mid-Roll, and Post-Roll video placement with the following supported file types:

  • .mpg
  • .mp4
  • .m4v
  • .mov
  • .avi

Video files must be less than or equal to requested duration (i.e. we can bid on a 15-second request with a 10-second video). The standard durations available via our system are:

  • 6 seconds
  • 15 seconds
  • 30 seconds
  • 60 seconds
Supported video dimensions are as follows:

  • 400 x 225
  • 400 x 300
  • 480 x 360
  • 1920 x 1080
  • 640 x 360
  • 1920 x 800

The maximum supported file size is 100MB. We will encode the video down to a workable file size.

Ad Network Information

Where will my ads be shown? We are on 94% of the internet- we won’t show on Google’s webpage or any website seen as sensitive. Think of children’s websites, adult websites, pages promoting drug-related content, etc. We have an ongoing “blocker” list that we update weekly of websites on which we don’t want to show our ads.

Blueprint.Inc Ad Networks