We track our ads and make updates to these recommendations as needed. When tracking Click Thru Rate (CTR), our readers typically respond best to a beautiful image without a lot of words.
Remember, you have only a few seconds for anyone to see and remember your ad. Ads should be simple and beautiful. These ads are “top of the funnel” in marketing, so they need to brand your business well.
Examples of ads that perform well on StyleBlueprint that our graphic team created:
Sidebar ad examples, size (300×400):
Mobile ad examples, size (1080×180):
In-article ad examples, size (640×250):
Leaderboard ad examples, size (1800×320):
Seeing these examples, it becomes clear that if you think about your ads as a billboard on the highway, they will perform best; we want your ads to be memorable, clear, and easy to read.
Our three simple guidelines:
What NOT to include:
If the StyleBlueprint team is creating your ad, it will typically be an ad like the ones above where it is very easy to swap out the images and text, without affecting the overall template of the ad, for an updated ad. If you are looking for more extensive changes or for ads that look different from these, we ask that you submit ads that your team has created. All ads must meet our brand style. We typically will push back if we feel the ads are not legible or appropriate for digital. This is most commonly a case when an ad that would work for print is submitted for a digital ad.
Now, for the details:
A note on image compression as ALL ads must be no larger than 1MB. Usually, this doesn’t matter. However, for websites like ours it is a huge issue. We serve millions of pages per year and every extra bit of size in files slows us down. It is not good for our readers and our standing with search engines like Google. However, image compression for files like ads is free from many places. We highly recommend TinyPNG!
StyleBlueprint Mobile Ads:
Mobile Leaderboard Ad:
StyleBlueprint Desktop Ads:
Desktop Leaderboard Ad:
When ads are ready, please use this upload form to send them to our team.
We will get these uploaded to Google Ad Manager once we have the assets in hand. They will begin to show once your campaign start date has begun.