Apple’s New “Business Connect” Profile for Local Businesses – Sign Up Now

Apple’s New “Business Connect” Profile for Local Businesses – Sign Up Now

As of July 2023, it looks like Apple is getting into the “Business Manager” game with Apple Maps. They call it Business Connect (slightly original, at least). It serves the same purpose as Google Business Profiles.

As a local business, you should go ahead and sign up if you have a storefront or physical office you need customers and partners to find. Knowing how these big companies work, iPhones will emphasize businesses with complete profiles.

Don’t worry, it’s free, but it is one more thing you’ll need to keep updated.

Their promotional copy:

Blueprint.Inc | StyleBlueprint

It looks like you will need a utility bill or something with your address on it for Apple to “verify” your business. Here is what our profile looks like waiting for Apple to approve us:

Blueprint.Inc | StyleBlueprint

Go to to register Apple Business Connect for free.

Blueprint.Inc is the home of, with a mission of helping local businesses survive and thrive. We offer Search Engine Optimization (SEO) and website services tailored for small businesses and can help you navigate the ever-increasing complexity in getting customers to your business. We’d be happy to help!

Why Every Complaint is a Gift

Blueprint.Inc | StyleBlueprint

We are big fans of customer complaints at StyleBlueprint. Is that surprising to you? To clarify, we don’t enjoy when our clients are upset, but we do appreciate the fact that they’re telling us why they’re upset and providing us with the opportunity to fix the problem.

When a customer complains, they’re dropping honest feedback right in your lap — without any effort on your part. Since 96% of unhappy customers don’t complain, don’t waste the opportunity to fix things with those who do!

Here are a few tips for turning negative feedback into a positive experience for you and your customers:

1. Don’t take it personally. First, take a step back from the complaint and make sure you’re able to assess it from an objective point of view. It can be hurtful to hear negative feedback about your business. Make sure you’re able to put yourself in the customer’s shoes before replying or resolving the issue.

2. Respond, respond, respond. No matter what the issue is, you must respond! If you don’t abide by the mantra that the customer is always right, then at least let the customer know why their review was unfair. Offer a way to resolve their issue or to come back in and experience your business again. If the customer is rightly complaining about something, then own the mistake and offer to make things right immediately.

3. Take action. Depending on the complaint, you may need to take action to rectify the problem. Don’t just solve one person’s issue — take the learnings and communicate or apply them to your company as a whole.

4. Follow up. Do you want to really impress your unhappy customers? Follow up with your customer to get more feedback after the issue is resolved.

5. Ask your customers to leave you reviews. Don’t be afraid to ask for honest feedback! Send a survey or post on social media to ask your followers what you can improve. You may be surprised by what you hear!

RELATED: Why Online Reviews Matter

Speaking of asking for honest feedback … do you have any issues, thoughts or ideas that you want to chat with us about? Feel free to send them to [email protected] and we’ll follow up with you!