As of July 2023, it looks like Apple is getting into the “Business Manager” game with Apple Maps. They call it Business Connect (slightly original, at least). It serves the same purpose as Google Business Profiles.

As a local business, you should go ahead and sign up if you have a storefront or physical office you need customers and partners to find. Knowing how these big companies work, iPhones will emphasize businesses with complete profiles.

Don’t worry, it’s free, but it is one more thing you’ll need to keep updated.

Their promotional copy:

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It looks like you will need a utility bill or something with your address on it for Apple to “verify” your business. Here is what our profile looks like waiting for Apple to approve us:

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Go to to register Apple Business Connect for free.

Blueprint.Inc is the home of, with a mission of helping local businesses survive and thrive. We offer Search Engine Optimization (SEO) and website services tailored for small businesses and can help you navigate the ever-increasing complexity in getting customers to your business. We’d be happy to help!

Jay Graves

Jay is Chief Operating Officer at Blueprint.Inc ( based in Nashville, TN (better known as the home of He manages financial, technical, and process management, supporting small business clients around the South. He has over 20 years of experience in technology management, software development, strategic business development, and bootstrapped startup companies.