How To Get Ahead On Pinterest

by Liza Graves | Aug 2, 2018 | Business Strategy, Social Media

Welcome to week three of SB Media’s Pinterest series! By now, you’ve learned how to create the best Pins and master Pinterest advertising. This week, we’re moving on from the nitty gritty and getting into the fun stuff: holidays, seasons, big events and special moments.

Ever browsed Pinterest for holiday table setting inspiration or DIY Halloween costumes? Ever done it months ahead of time? You’re not alone. People use Pinterest to get inspired about the major moments in life. Pinners start early and are ready to act, whether that means trying out a tip or purchasing a product.

If you’re looking to get ahead on your Pinterest business profile, it’s important to master Pinning for seasonal moments and cyclical trends. Whether you run holiday campaigns, seasonal promotions or just aim to stay on trend, we have compiled some tips to help you succeed.

How to Get Ahead on Pinterest

• Choose moments wisely. Pinners plan for all kinds of events – from Black Friday deals to Diwali celebrations – but your business doesn’t have to promote content for all of them. Select a few moments or cyclical trends that align with your brand, and Pin that content well.
• Start early. Pinterest recommends promoting content early – at least two months prior to an event – to ensure it reaches the greatest audience possible. That’s why you may want to start pinning those holiday cookie recipes now.
• Get creative. Rely on our guide to creating great Pins, and put a twist on it. Creative content like gift guides, bucket list ideas and “survival kits” can help your campaign stand out against the crowd.
• Guide your search. Looking for campaign inspiration? Pinterest’s Guided Search Tool can help. Just enter a search term like “Mother’s Day,” and Pinterest will provide you with related keyword suggestions to help you tailor your Pins to what Pinners are actively searching for.
• See the possibilities. Pinterest Possibilities Planner is your complete guide to seasonal moments and popular events on the platform. Check out their event-specific tips and Pinner interest calendar here. Bonus: For quality holiday Pinspiration, visit their Holiday 2018 boards.

Interested in more Pinterest tips and tricks? Your StyleBlueprint team would love to advise you. Contact us for a consultation.

*All stats sourced from Pinterest here.

Pinterest Ads Manager 101

by Liza Graves | Aug 1, 2018 | Business Strategy, Social Media

This week at SB Media, we’re continuing our Pinterest series. As you may recall, we’re dedicating the month of September to sharing how to best use Pinterest to grow your business.

As we showed you last week with our guide to creating the ideal Pin, your brand’s organic Pinterest presence is a vital component to success on the platform. This week, we’re sharing another element to the Pinterest success equation: advertising with Pinterest Ads Manager.

Why Should You Advertise on Pinterest?

• Pinterest is a future-oriented site, and Pinners are constantly looking for inspiration. You can use Pinterest to influence your target audience’s future behavioral choices and tendencies.
• Advertising on Pinterest can help you get ahead of the competition, as people tend to browse Pinterest in advance of other platforms.
• Pinterest ads, or Promoted Pins, can increase your brand’s impressions and engagement metrics over time, as Pinners frequently engage with others’ Pin boards, and tend to revisit their own Pins after saving them.
• Pinterest offers unique metrics, like “save” and “close-up” data, that other platforms don’t. This data can offer you a nuanced look at what engages and interests your audience.

Pinterest Ads Manager Tips

• Establish Your Business Profile: In order to advertise with Pinterest, you will first need a business profile. If you haven’t done so already, you can set one up here.
• Promote Top Pins: Pinterest advertising operates through promoted Pins, and some Promoted Pins perform better than others. It’s best to promote Pins that are already generating engagement on your boards. Pins that your audience is already viewing, saving or re-pinning will be most successful when you broaden their reach.
• Use the Pinterest Tag: The Pinterest Tag is a code that is placed on your website to track Pinners’ behavior on your site once they leave Pinterest. Pinterest Tags can provide you with all kinds of data, ranging from page views to checkouts. You can also use this tool to determine which audiences to retarget going forward.

Interested in more Pinterest tips and tricks? Your StyleBlueprint team would love to advise you. Contact us today for a consultation.

*all stats sourced from Pinterest here.